Research has shown that good-looking people have a distinctly unfair advantage in contemporary society over their not-so-attractive counterparts. This unfair advantage is what is known as the Halo Effect! What Is The Halo Effect? The halo effect describes our natural tendency to be much more trusting, tolerant and compliant towards good-looking individuals in contrast to the not-so-attractive…or in other words to be inordinately biased in a positive manner to people who are good-looking. This has far reaching consequences, especially in the work place, as illustrated by the commonplace manner in which employers routinely employ more attractive applicants before the less-attractive, sometimes even when the less-attractive applicant is better qualified! In fact the ramifications of the halo effect are now understood to be a lot more extensive than previously thought. For example we now know that people reflexively and subconsciously ascribe positive tra buy cplex-60 its such as honesty, kindness, intelligence and talent to good-looking individuals whether or not such traits actually exist! 1st Impressions Really Do Count! You’ve probably come across or heard the saying “Don’t Judge A Book By Its Cover”. Well the simple fact of the matter is that people do just that! They routinely judge “the book” by its cover. You see the fact of the matter is, we are pre-programmed from birth to make subconscious snap judgments based solely on appearance. In fact studies have revealed that babies instinctively fixate on attractive faces far longer and more often than on the not-so-attractive visage, irrespective of whether the person is a stranger or not. Significance of The Halo Effect to Internet Marketing? Of what significance is the halo effect to internet marketing or any online business for that matter? Well the first thing you have to appreciate is that people are only going to buy from a website they feel comfortable with.